Patrick C. Raab
Unlocking Your Revenue and Profit Potential
Mastering the Art of Profitable Growth.
Tackling Your Key Business Dilemmas:
- Value
Do your prices truly reflect the value you deliver, or are you leaving money on the table? - Monetization
Is your monetization model ready for what comes next, from new offerings to AI-enabled products? - Leakage
Do you know where margin leaks today, through discounts, promotions and rebates? - Execution
Do your commercial processes and portfolio transparency support pricing decisions, or slow them down?
Specialized in Pricing and Commercial excellence, and Revenue growth management, PCR also stands for my initials: Patrick C. Raab. With over two decades of experience from world-class management consultancies like BCG, Kearney, and Simon-Kucher, coupled with hands-on industry roles, I deliver tailored solutions to drive your business forward.
Recent Pricing & Monetization Engagements (selection)
1. Pricing Excellence Assessment & Implementation
Specialty Chemicals Producer (Global)
Global specialty chemicals business (~€500m revenue) facing margin pressure and inconsistent pricing discipline across regions.
6 months, from 5-week diagnostics sprint to implementation
Impact: €10m profit uplift identified and budgeted (+2pp EBIT)
Key Contributions:
- Pricing power and margin leakage diagnostics
- Quick wins and mid-term measures
- Pricing situation room with weekly impact tracking and deal support
2. Packaging & Pricing Redesign
HR Software Provider (SaaS & Payroll)
Mid-sized SaaS and payroll provider (~€25m revenue) modernizing its monetization strategy while migrating customers to the cloud.
6+ months, packaging and pricing across SaaS features and services
Impact: Double-digit revenue and profit uplift, new logos acquired, cloud migration facilitated
Key Contributions:
- ICP-based packaging redesign, from Base plus Add-Ons to Good-Better-Best
- Pricing model, price list and discounting framework
- Migration target matrix, sales and CS enablement
3. Pricing Transformation Support
(Quick Wins)
Leading Construction Materials Manufacturer
Business unit Germany (~€300m revenue) facing margin pressure and weak pricing execution in its spot business.
2 months, interim management support focused on quick wins
Impact: €300k profit uplift within one quarter
Key Contributions:
- Revised price thresholds, fees and approval logic
- Value situation room with impact and action tracking
- Roadmap for the following year
These engagements differ in industry, size, and context, but the underlying pattern is consistent.
Pricing and monetization issues are rarely caused (only) by a lack of strategy.
They come up when complexity outgrows logic, governance, and enablement.
My promise is therefore not a methodology or a generic framework or a long transformation.
It is a focused, hands-on way of working that delivers clarity, quick wins, and sustainable impact.
- Senior, hands-on support from diagnostics to execution, not just recommendations
- Fact-based decision support that links your monetization logic to real customer and deal behavior
- Pragmatic, executable solutions with quick wins before structural measures
- Clear impact focus, measured in margin, EBIT, and monetization results