Patrick C. Raab
Unlocking Your Revenue and Profit Potential
Mastering the Art of Profitable Growth: Tackling Your Key Business Dilemmas:
- Are you confident your prices truly reflect the value of your products or services, or are you leaving money on the table?
- Is your monetization model future-proof, supporting your innovations?
- Do you have full transparency on the true performance of your product range so that you can align your offerings with market demands efficiently?
- Have you identified all areas of revenue growth opportunities and margin leakage, such as excessive discounts or ineffective promotions and rebate programs?
- Are outdated or inefficient commercial processes hindering your sales effectiveness and overall business performance?
- Is your business struggling to effectively implement and leverage AI, digital tools and technologies to stay competitive?
- Are you fully utilizing insights from behavioral economics to influence purchasing decisions?
Specialized in Pricing and Commercial excellence, and Revenue growth management, PCR also stands for my initials: Patrick C. Raab. With over two decades of experience from world-class management consultancies like BCG, Kearney, and Simon-Kucher, coupled with hands-on industry roles, I deliver tailored solutions to drive your business forward.
Recent Pricing & Monetization Engagements (selection)
1. Pricing Excellence Assessment & Implementation
Specialty Chemicals Producer (Global)
Global specialty chemicals business (~€500m revenue) facing margin pressure and inconsistent pricing discipline across regions.
- Scope: Pricing excellence assessment incl. uplift potential, program design & implementation
- Duration: 6 months (incl. 5-week diagnostics sprint)
Impact: €10m profit uplift identified and budgeted (+2pp EBIT impact for 2025 and 2026)
Key Contributions:
- Diagnostics sprint (qualitative and quantitative performance review)
- Pricing power and margin leakage analysis
- Quick wins and mid-term measures
- Pricing “situation room” with weekly impact tracking
- Deal support and regional pricing mindset sessions
2. Packaging & Pricing Redesign
HR Software Provider (SaaS & Payroll)
Mid-sized SaaS and payroll provider (~€25m revenue) modernizing packaging, pricing, and monetization logic.
- Scope: Packaging & pricing across SaaS features and services (installation and payroll outsourcing)
- Duration: 6+ months
Impact: Double-digit revenue and profit uplift, new logos acquired, migration to cloud facilitated
Key Contributions:
- ICP definition and segmentation
- Base+Add-Ons or Good–Better–Best packaging & feature designs depending on ICP
- Pricing model and price list redesign
- Discounting framework and comms support
- Migration itarget matrix and impact tracking
- Sales & CS enablement; CRM funnel refinement
3. Pricing Transformation Support
(Quick Wins)
Leading Construction Materials Manufacturer
Business unit Germany (~€300m revenue) facing margin pressure and weak pricing execution.
- Scope: Interim pricing transformation support focused on H2 2025 quick wins
- Duration: 2 months
Impact: €300k profit uplift in Q4 2025 (spot business)
Key Contributions:
- Revised price thresholds and approval logic
- Exception handling & escalation redesign
- “Value situation room” setup and refinement
- Dashboard for deal preparation and impact / action tracking
- Plan for 2026 Q1 and roadmap for 2026 FY
These engagements differ in industry, size, and context, but the underlying pattern is consistent.
Pricing and monetization issues are rarely caused (only) by a lack of strategy.
They come up when complexity outgrows logic, governance, and enablement.
My promise is therefore not a methodology or a generic framework or a long transformation.
It is a focused, hands-on way of working that delivers clarity, quick wins, and sustainable impact.
My Promise
- Senior, hands-on support from diagnostics to execution, not just recommendations
- Fact-based decision support that links your monetization logic to real customer and deal behavior
- Pragmatic, executable solutions with quick wins before structural measures
- Clear impact focus, measured in margin, EBIT, and monetization results
Let’s transform your pricing and commercial strategies to achieve sustainable growth! My services cover pricing strategy and management reviews, product portfolio redesign, go-to-market strategies and customer segmentation, or digital transformation.
I bring unparalleled expertise and practical solutions to your business challenges.